IAB Certification — What You Need to Know

An experienced sales and advertising executive, Cheryl Lee Congdon has focused her work on the travel and entertainment industries. Over the course of her career, Cheryl L. Congdon has earned several awards and achievements, including certification from the International Advertising Bureau (IAB).

IAB holds distinction as offering the only accredited certification programs for digital media professionals. Those looking to advance their knowledge and skills while highlighting their dedication to professionalism can pursue up to three IAB certifications.

The IAB Digital Media Sales Certification is designed to help sales coordinators and other digital sales professionals earn the trust of clients and build effective campaigns. The IAB Digital Media Buying and Planning Certification, meanwhile, covers the development, execution, and management of advertising campaigns. Finally, the IAB Digital Ad Operations Certification is an American National Standards Institute-accredited program that boosts participants’ understanding of digital platforms and channels, standardized metrics and tools, and advertising formats.

Each of the IAB certification programs combines prep classes and exams to boost and demonstrate participants’ knowledge of the media industry. Eligibility for the programs requires relevant work experience and/or educational training. Once candidates secure certification, they are required to regularly recertify by completing continuing education credits or retaking the current certification exam.