International Pow Wow Drives Travel to US

Cheryl L. Congdon works in the travel and entertainment niche to develop digital and print solutions for industry partners. To keep up-to-date on topics in the travel industry, Cheryl Lee Congdon regularly attends conferences, such as the International Pow Wow by the U.S. Travel Association.

The world’s premier international inbound travel trade show, the International Pow Wow (IPW) invites US travel promoters to introduce their products and services to travelers and media from more than 70 countries. More than 1000 US travel organizations attend the show, where they have the unique opportunity to conduct travel business with international tour operators and wholesalers without needing to travel around the world. Overall, the show drives more than $5.5 billion in future travel to the US.

To make the most of attendees’ time, the show utilizes an online appointment scheduling system to allow exhibitors, buyers, and journalists to pre-select who they would like to meet at the event.